America’s Role in the World: A Campaign to Raise Awareness of National Choices
This campaign was designed to raise awareness among young voters about the pressing foreign policy issues leading up to the 2016 US Presidential election. Efforts focused on millennial voters, sharing information, videos, and infographics via a large-scale social media campaign. Materials were designed to help voters understand a range of pressing issues such as trade, automation, energy, and defense and encourage them to bring this knowledge to the election. Even today, several years after this campaign was first released, information remains relevant to understanding complex issues.
Funding for this project was provided by the Carnegie Corporation of New York.